Marketing/Analytics & Product Catalogue

Expertise in designing and implementing marketing/analytics, and product/offer catalogue applications including Amdocs, Siebel (Oracle), e.Piphany. and SAS Marketing Automation

Full lifecycle implementation experience with:

•  Real Time offer recommendation
•  Offer targeting rules & arbitration
•  Customer provided insights
•  Campaign list definition & generation
•  Campaign list execution to channels
•  Campaign response capture from channels
•  Campaign ROI, customer analytics, & modeling
•  Product catalogue – selection
•  Product catalogue – eligibility/serviceability rules
•  Product catalogue/ordering integration
•  Product & offer catalogue administration
•  Assigned products/services
•  Lead management
•  Marketing portal design
•  Web-based product catalogue